Fabletics, the fashion activewear brand co-founded by Kate Hudson, is debuting its brand-new beachwear collection this spring following customers requests. The brand’s swimwear collection focuses on easy-to-wear pieces including maxi dresses, tunics and rompers to take women from the gym to the street, beach and beyond.
“Summer is my favourite season, so it was exciting to create our new dress and swim collections,” says Hudson. “The dresses and rompers are so easy, flirty and fun. Our design team also worked hard to perfect the swim styles – they’re sexy and stylish, but comfortable to wear, and we have styles for every body type.”
Dress styles are inspired by many of Fabletics’ bestselling pieces and cater to different activities, body types and style preferences. Some styles shape and flatter the figure using the brand’s signature compression fabric, others are relaxed and perfect for everyday life and the brand also includes a new take on golf and tennis clothing. Swimwear offers bikinis and one-pieces in nautical stripes, tropical and bold tribal prints, in a variety of bikinis styles with ‘cheeky’ bottoms with a narrower cut as well as bottoms offering fuller coverage.
Fabletics swimwear is made with post-consumer recycled materials, features UV-protectant fabrics and offers excellent shape retention and coverage. Upholding its commitment to offering women high quality and high style without the high price point, pieces start at £22.