Hyosung, the largest elastane producer in the world, announced a new integrated global brand campaign for creora® which includes new advertising, website and hang tags. The new campaign uses water in a creative way to illustrate the unlimited potential of creora for shape, use, elasticity, and movement, showing the fibre’s ability to support the concept of ‘Stretching Beyond’.
“Our commitment to excellence continues to be the creora® brand promise and is the driving force behind the new campaign. For 2016, we are planning to continue to invest in product, technology, assets, and services to bring value to our direct and indirect customers,” states Hyosung President Kim. “We are focused on increased awareness of creora as the global leader in spandex.”