The long-awaited opening of the Body Studio at Selfridges will welcome the Wacoal and Fantasie brands as part of their line-up in the massive 37,000 sq ft Body Studio which will pay host to around 100 brands.
The Body Studio represents Selfridge’s biggest ever new development in terms of floor space and will feature women’s lingerie as well as lounge, sleepwear, swim, hosiery and sports.
The Body Studio aims to provide customers with an environment in which they can celebrate confidence, bodies and wellbeing. Featured within the new area will be a lingerie fit studio – to provide customers with a professional lingerie fit experience.
Ann-Marie Manley, Head of Marketing said: “We’re really excited for Selfridges to launch its Body Studio and its lingerie fitting area in particular. The fit of our lingerie is absolutely paramount so it’s fantastic that Selfridges have recognised just how important this is for women when they are trying on and buying a new bra. Wearing a bra that fits you perfectly can totally transform the way you look and feel and it gives you so much body confidence. Whether they are shopping for a new everyday bra or something more special, we hope that all Selfridges customers will leave the Body Studio feeling totally supported.”
Other brands taking part include Chantelle, Bluebella, Olivia Von Halle, Silent Assembly and Mimi Holliday.