Currently expanding into the US market, Gossard has signed with leading intimate apparel sales agency Easton International to help grow the brand throughout North America. The announcement follows a launch event held in New York over the summer to introduce Gossard to buyers, distributors and press. Elise Recour, General Manager of Gossard, said: “We are thrilled with the positive feedback since the launch so this is the next natural progression for us.”
“We’re excited about working with Easton and the creative ideas they have to promote the Gossard brand across America. We will be particularly focused on our best-selling Glossies, Gypsy and Superboost Lace ranges to begin with as they are a core offer and represent a new and unique product point within the US market,” she adds.