Internationally acclaimed for its heritage in skiwear and sports apparel, Descente is launching in the UK with a flagship store opening in Carnaby on Friday 20th November. The brand new shop will offer a range of technically-inspired, lifestyle-wear including the award-winning ALLTERRAIN collection as well as the innovative origami-inspired OPS (Origami Pattern Structure) jackets. Since its establishment in 1935, the Japanese brand set the benchmark for quality and craftsmanship and continues to push the boundaries through innovation, the finest quality craftsmanship and attention to detail.
“London is one of the world’s global fashion capitals and Carnaby Street, with its heritage in the UK fashion scene, is the perfect place for our first European flagship destination and a hub for expansion in the region. The store provides a high-profile and convenient location to showcase the Descente brand,” said Masatoshi Ishimoto, President of Descente Ltd.