Zuri, a brand specialised in post-operative lingerie and swimwear for women who have undergone cosmetic breast surgery, has signed a multi-million pound partnership contract with Dragon Eye Direct Inc. which will see the brand hit the shelves in luxury US department stores and retailers as well as cosmetic clinics. The label is famous for its Butterfly Bra, as well as the Resilience sports bra which provides high impact resistance and is ideal for use in all sports.
Birmingham-based entrepreneur and Investor Faisal Arif worked extensively with surgeons and patient groups in order to design Zuri’s unique range of products. He said: “We are proud of what we have achieved so far, and it’s fantastic that we are now able to provide our services on an international scale, improving the lives of many more women who have had cosmetic breast surgery and helping them through the recovery process and beyond.”
The company’s expansion into North America, the largest cosmetic surgery market in the world, will also see it entering markets in Canada and Mexico, with plans for a range of post-operative swimwear, bikinis and everyday lingerie also announced. The latest issue of Underlines (out today!) carries a special feature on post-surgery underwear and swimwear, with innovations from Anita, Lorna Drew, Royce, Scandfit and more.