Gottex and Lululemon Athletica, renowed as an example of advanced marketing, are the winners of the MarediModa Creative Excellence Award 2015. The awards ceremony will take place during the 14th edition of MarediModa this November at the Palais Des Festivals in Cannes.
Gottex, now designed by Keren Gasner, was founded in Tel Aviv in 1956 and has gained a top position in the market thanks to the use of innovative fabrics, iconic style and uniqueness of its high definition prints.
Canadian company Lululemon Athletica was founded in 1998 by the intuition of Mr. Chip Wilson, starting with the niche market of yoga-wear and revolutionizing the industry to become a market leader. The label’s flagship stores are third in the US average sale ranking per sqm, after Apple and Tiffany & Co.