The launch of the L’Agent by Agent Provocateur AW15 lookbook marks a fresh new phase for the brand. Now in its fifth season, L’Agent has grown from a wholesale diffusion line to a fully-fledged brand with standalone stores and an e-commerce platform, all within the last year. The collection was designed by actress Penélope Cruz and her dancer sister Mónica Cruz, alongside the creative direction of Agent Provocateur’s Sarah Shotton.
This season’s L’Agent girl is an uber-babe with a nonchalant coolness and devil may care attitude. Kicking back in cowboy boots and a fedora, she embodies the bombshell drawn upon for inspiration throughout the collection, resulting in a slightly more mature lookbook that still retains the youthfulness and tongue in cheek feel of the brand, represented through a touch of kitsch and 70’s vibe of the set.
Creative Director Sarah Shotton said: “This is by far my favourite look book we’ve done for L’Agent. I feel like we always knew what we wanted to create with L’Agent, and as the collections get stronger every season, so is the brand identity. We’re really excited to share these images.”