Luxe lingerie destination Beautifully Undressed have unveiled a new online boutique with a sleek, sophisticated look. Visitors can peruse by brand, product and even mood, and the responsive site has also introduced new features such as a Look Book, integrated blog and new brands L’Agent by Agent Provocateur (pictured above), Eberjey, Felice Art Couture, Mise en Cage and Night Prowl.
Beautifully Undressed continues to bring the best of luxe lingerie design to the West African market – in February the boutique launched on Mogoogi, an online platform selling to Ghanaian fashion lovers and have recently partnered up with MallForAfrica. For Ghanaian and Nigerian customers shopping directly through the Beautifully Undressed website, the boutique is soon to be integrating Profpay which will allow purchases to be collected from numerous points across the countries.
CEO Annabelle Mu’azu, whose background spans a successful 15 year career as a curator specialising in African and Diaspora art, comments: “Lingerie not only makes women feel sexy. It empowers them. It’s so important to me that we are finally reaching lingerie lovers in Africa, as well as worldwide because all women deserve to feel that way ….and be Beautifully Undressed!”