Wacoal Europe ramps up its North American marketing plans by treating editors, bloggers and stylists to the first ever West Coast press showing in the heart of LA. The iconic Hollywood Roosevelt hotel set the scene to the event which embraced an old Hollywood glamour theme that went in hand in hand with the romantic AW15 lingerie and swimwear collections from Freya, Fantasie, Elomi, Goddess and Huit.
Guests soaked up the California sun as they perused the collections by the Roosevelt’s poolside, with gorgeous models floating around to bring the collections to life. Mary Alice Kelly, Director of North America said: “We were so thrilled to host our first press event on the West Coast and in LA. We’ve held events on the East Coast successfully in the past and now the West Coast is really growing for us, so it is great that there is so much interest and demand for our brands. The reaction to our new AW15 collections has been fantastic so this is really promising!”