Premium Italian men’s bodywear brand D.HEDRAL is proud to announce Grand Slam winner and Olympic gold medalist Stan Wawrinka as its new global brand ambassador. The Swiss tennis ace will front a print campaign and film to endorse the new athletic Seamless II Collection and Ace Collection launching in September.
“I’m very excited about this partnership. D.HEDRAL is an exciting, fresh and dynamic brand which I’m eager to creatively start working with. I’m looking forward to doing something different with a sponsor that is so innovative as D.HEDRAL are,” said Stan Wawrinka.
New colours of briefs and trunks will be introduced to the Seamless II Collection in the run-up to the four major Grand Slam Tournaments around the world, starting with the Australian Open in January 2016 and including Roland Garros, Wimbledon and The US Open. D.HEDRAL CEO Edoardo Casella speaks of the partnership: “Stan’s qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.”