Lorna Drew launched their new mastectomy lingerie collection at Moda this February aiming to put Mastectomy lingerie on par with their contemporary styles. Lorna Murchie, MD of Lorna Drew said: “For too long Mastectomy Lingerie has been allowed to pass as a medical and therefore less attractive necessity to the lingerie market. The Mastectomy market needed an update so that women have more stylish options at a comparable price to women who have not had breast cancer.”
The Grace Mastectomy range has received incredibly positive feedback at Moda and was taken on by Betty and Bell, Lily De Beer, Embrace, The Bra Lady, Curvature Boutique and many more independent boutiques. Curvature Boutique owner Kirsty McAspurn even braved the Welsh weather wearing only the Lorna Drew Mastectomy Lingerie and a corset to walk up Mount Snowden for the Against Breast Cancer Charity. “I love the new Lorna Drew mastectomy bra, it’s not only one of the prettiest Mastectomy bras I’ve seen, but also so comfortable you can climb mountains in it!”, she said.