After successfully selecting the twelve most beautiful women from twelve different countries over the past two years, LASCANA is turning their attention to men. The LASCANA Cool Man contest wants the masculine epitome of cool for the next brand commercial, starred by glamorous supermodel and new LASCANA face for 2015 Erin Heatherton.
“Erin perfectly represents LASCANA’s brand values: sympathy and sensuality. Her easy-going, feminine and upbeat look resonates with our target group of women and men and will perfectly draw their attention to our LASCANA Cool Man Contest,” said Sarah Rissen, head of Marketing at LASCANA.
Men have until April 30th 2015 to register by uploading a selfie on the LASCANA Cool Man Contest page or on Instagram/Twitter using the hashtag #CoolManContest. Fans will then decide which entries make it into the Top 100 by voting on the candidate page, from which the top 10 will be selected by the internal LASCANA jury. Finals will take place in Hamburg on June 11th, 2015 and as well as starring the new LASCANA commercial the winner will also receive a luxury watch valued at 4,000 € and the new Yamaha XV950R valued at 10.000 €.