This holiday season, 2(X)IST partners with mobile platform PowaTag to transform the way people shop. For the first time New York shoppers will be able to browse and purchase the latest 2(X)IST underwear ranges by using their phone to scan virtual storefronts across key locations in the heart of the city.
Truly on the cutting-edge of not only fashion but technology, 2(X)IST’s customer base will benefit from this unique campaign because they’ll be able to shop using the one device they rely on most – their smartphone. This technology transforms any media into an instant “Virtual Storefront” – from printed products to billboards, websites and emails, digital watermarks encoded into live and pre-recorded broadcasts, and even specialized links on social media, with sales completed in just seconds enabling PowaTag users to buy from their favorite brands at the peak of their interest.
Tom Speight, President and CEO of 2(X)IST, said: “We are continually adapting our business, and have been for the last 25 years to keep ahead of the way e-commerce is transforming fashion retail. It’s also become abundantly clear how important mobile commerce is for the future as we strive to meet our consumers where they are no matter the device of choice. Our campaign with PowaTag takes what we’ve learned one step further by putting the powerful tool of instant purchasing through a smartphone in the hands of busy New Yorkers who would otherwise glance at an advert and then forget about it.”