Curvy Kate are set to embark on their 7th annual model search in January with the hope of finding the new face and curvy ambassador of the brand. This time, the brand will be working with independent retailers to widen the search by launching their first Star in a Bra Shop Window Competition, and they are calling on the UK independent business to use a bespoke Star in a Bra window kit and promote the model search.
The competition will launch on January 5th 2015 and the window shop most liked on Facebook will receive £500 worth of retail stock from the Spring/Summer season. Sally Courtney, Northern Sales Manager for Curvy Kate comments, ‘It will be great to work with our key independent retailers on this project, many of whom have been fervent Curvy Kate supporters from the very beginning. The beauty of independents is that every shop is different and they can put their own individual creative flair into a window display that reflects their individual store and customer base. The retailers appreciate that a visually appealing window is key to drawing customers in and the Curvy Kate Star in a Bra window display kit will really help with this.’