INVISTA, owner of the Lycra® brand, sponsored the August edition of Moda Lingerie & Swimwear Show, presenting their new brand strategy LYCRA® MOVES YOU™ with four key sub brands: LYCRA® BEAUTY (control/shaping), LYCRA® SPORT (physical/sport), LYCRA® XTRA LIFE™ (resilience/durability) and LYCRA® ENERGIZE™ (wellbeing). Moving to the centre of the hall with a strong visual presence with new photography by Rankin, Claire O’Neill, EMEA Marketing Manager, commented: “Moda is the perfect opportunity for INVISTA to showcase innovations from the brand and bring to life the importance of XTRA LIFE LYCRA® fibre.”
The MODA August edition saw an increase of 26 new brands in the line-up presenting their collections. One of the busiest stands was LF Intimates (Charnos and Lepel brands). Steve Hazelhurst commented: “We have had a very good show – Moda is important to us as it offers an opportunity to display the changes that have been made at the company over the last 12 months and buyers have responded very positively.”
In a difficult season and with outrageous weather conditions, the MODA event performed well – the new stand design and contemporary look of the show and catwalks was well appreciated. Event Director, Penny Robinson, announced that the February 2015 event would see the welcome return of Triumph International to the line-up.