French intimate apparel brand Ysé offers small cup bras for the modern woman who is proud of her body exactly the way it is. With most of the market focusing on big cups, finding the right bra size is usually a challenge for women under a C cup, specially if she prefers non-padded styles. Ysé aims to give these women the same options women with larger busts already have – gorgeous, delicate bras and swimwear that fit, support the breast and make them feel confident.
Because all small breasts deserve to be recognized as an asset of seduction, Ysé makes their wide range available in 30-36 band and A-B cup sizes. The French brand is currently stocked by online shop Avariella and plans to expand in September with a dedicated website for UK consumers.