Bluebella’s AW14/15 collection has a clear focus on the core essence of the brand – modernity, strength and sensuality with key bestsellers moved into beautiful new colourways.
“This collection is for the true Bluebella woman” says Founder Emily Bendell “She looks amazing without even trying, she is confident and independent and wears beautiful lingerie for herself first and foremost. Our focus remains the same: luxurious provocative creations at High Street prices but we have refined our approach over the last few years to ensure the collection is perfectly reflective of our core principles.”
The collection remains affordably priced with bras retailing from £29-£36, but with each piece delivering that ‘something special’ that customers now expect from the brand. Bluebella is already sold by ASOS and Figleaves and will be available at Urban Outfitters, Fenwick and Brown Thomas from Autumn.