In direct response to the need for greater support for the UK’s network of independent retailers, bira is taking to the road to spread the word of its new campaign which culminates in an evening roadshow event within each of ten spa and market towns.
The events will help local independent retail owners network with other local businesses, as well as giving the opportunity to learn more about bira’s specialist service, all in a relaxed atmosphere, complete with drinks and nibbles. The ten initial towns are: Shrewsbury, Bath, Leamington Spa, Harrogate, Aberdeen, Tunbridge Wells, Leek, Perth, Cheltenham and Colchester.
Sarah Golden, bira’s membership and marketing director, said: “They’ll get a good taster of what they could benefit from long term should they decide to join bira, the difference membership could make and how their business could further prosper, but not from bira, they’ll hear it from fellow retailers and our services themselves; it’s not an old fashioned sales pitch, we’re showing them how it works – it’s up to them to decide if its right for them. Of course, we hope it is, after all, the more retailers that join bira, the stronger we are together.”
The roadshows start on the 20th August in Shrewsbury. For more information, visit www.bira.co.uk/roadshows or call the bira membership team free on 0800 028 0245.