International Pillow Fight Day is back tomorrow and this time Calico PR’s creative team took to the streets and prepared London by holding their very own pillow fight inspired photo shoot. Supporting the latest trends in lingerie fashion with pieces by Dentelle etc…(left above), Louise Ferdinand, Rain & Bea (middle above), La Figurelle (right above) and accessory brand’s including eye masks from Love Me Sugar, and jewellery from Vivachoo Boutique among many others, models gave London a wakeup call to remember.
The event will be taking place Saturday April 5th 2014 around the world. For the previous 5 years London’s Trafalgar Square has been host to the yearly event; however talk of the town suggests that the event cannot go ahead there this year due to maintenance work in the area. Either way, hundreds of devoted pillow fighting enthusiasts will gather in other cities across the globe to take part in the event organised by Newmindspace as part of the urban playground movement.
Photos credit to Ana Gely A. http://www.anagelyaphotography.com/