The Levi’s brand is set to re-launch a global men’s underwear and socks collection with licensing partner Dobotex for the European region, launching Autumn 2014. Dobotex will provide Levi’s with relevant designs, manage production and handle sales and distribution for the company in both categories.
Nina Nix, CEO of Dobotex, said: “We stand at the beginning of a great partnership that has been forged through a shared passion for product, strengthened and supported with Levi’s rich history and depth of character. We are proud to bring to market a comprehensive collection that is built on the Levi’s brand values combined with our expertise to deliver a unique product with the reassurance of Never out of Stock.”
Dobotex, which is located in the Netherlands, was founded in 1979 and is a leading legwear and underwear specialist in Europe. As of January 2012, Dobotex became a wholly owned subsidiary of sports company PUMA.