Affinitas Intimates are launching the Cupcake Panties – they can be sold as gifts, and as spares for the gym bag, short breaks, etc since they are packaged beautifully, are discreet, and never cause any embarrassment if the spares get spotted.
The actual concept ‘Cupcake Panty’ came from the huge interest created by the Mary Berrys and the Martha Stewarts of this world and the love that many people have for cupcakes, which has evolved in the UK and US! With Affinitas Intimates being a US based company with a strong identity in Europe, the brand was keen to have a concept that would appeal to customers on both sides of the pond.
“The Cupcake Panties are great! We were delighted to launch this new line at the Paris Show. The design of each brief is fun and stylish and they are presented in beautiful cupcake shaped boxes. The real beauty about them is that they are easy for girls to carry in their bags as a spares. We will be giving retailers a countertop showcasing display unit for free based on orders of 20!” said Rebecca Spiers, the Sales Manager, for Europe.