Maria Bonita by PHAX are rebranding back to PHAX Swimwear as part of a global marketing strategy. PHAX has been an internationally recognised name for over 40 years in the swim and beachwear industry, and so the directors in Columbia decided that after trialling Maria Bonita for two years, it was best to go back to their original roots.
The name alteration will start from the new High Summer collection delivered in April 2014. The collection is more colourful than ever and includes a range of high quality swimwear, cover ups, beachwear and accessories with prices starting from £50 for a bikini and £30 for a cover up. It features flirty prints and classic Summer solids with sexy laser details and embellishments as well as the option to mix and match shapes and hats, bags and cover ups to compliment.