During the Salon International de la Lingerie, French corsetry brand, Simone Pérèle took the opportunity to unveil its new brand identity to buyers and press. The company has been working ‘in secret’ with leader Agence V (DDB Group) and photographer Mary McCartney (of the world famous McCartney family) to project a new image for the brand whilst highlighting the reputation of the designer.
The new presentation culminated with a fashion extravaganza on Saturday 25th January at the impressive venue of the Pavillon Cambon in the heart of Paris. Approximately 400 buyers and store owners, sales representatives of Simone Pérèle throughout the world, VIPs and press crowded into the show for a spectacular production featuring some of the company’s key ranges and new additions. Délice, Inspiration, Absolue, Andora, Amour, Velvet, Volupté, Celeste and Caressence all had their moment in the spotlight.
If you were not able to attend the premiere in Paris, the new collections and new presentation of Simone Pérèle will be on display at this month’s Moda Lingerie & Swimwear Exhibition.