Eden Lake were the deserving winners of ‘La Lingerie Noire’ Christmas window competition run by Chantelle lingerie, winning £800 worth of Chantelle stock.
Chantelle sent window kits at the end of December which included large window visuals, gift bags and umbrellas as gift with purchase and asked stores to create a striking window embracing the season’s campaign theme: ‘La Lingerie Noire’. And Eden Lake certainly did that! Using all materials sent and adding in their own slogan ‘Come rain or shine, feel divine…in Chantelle’, Eden Lake created a striking window display which perfectly captured the season’s campaign theme.
Michelle and Claire from Eden Lake said:
“We were delighted to win the Chantelle window competition. The underwear in the Chantelle collection is so beautiful that we really wanted to do it justice. Using all the props that we were supplied we wanted to create an indulgent window with raindrops and sunshine, as no matter what the weather is like you always feel truly great in quality underwear. The window was fun to do; it took us a long time, but was worth the effort. A brilliant way to start 2014. Thank you.”
The quality of the Christmas window entrants was so high that Chantelle decided to award a few runners up with a set of Chantelle lingerie each.
Yvonne Dillon from Essentials was one of them:
“My Chantelle Christmas window was a great success. This was a wonderful opportunity to promote the brand, and we certainly feel that we benefited from the window display.”