Panache is launching a digital marketing campaign focused around Spotify for its award winning sports bra. The campaign aims to motivate women to improve their fitness and wellbeing by encouraging them to vote for their most inspirational workout music, creating a Panache Sport ultimate workout playlist on Spotify that will be posted on the 30th of January.
Getting fit is always top of the new year resolution lists and Panache Sport will use their social media presence to engage their followers and attract women with all conversations linking back to #SupportEveryMove. Additional support will come through links to classes, clubs and gyms, training plans, useful apps for those on the go and general information on how to achieve fitness goals.
Leah Gardner, E-Commerce Co-ordinator at Panache comments: “January is a key time when it comes to being healthy and getting fit, which are consistently in the top resolutions each year. We want to engage with this trend and raise awareness of Panache Sport and encourage sales by adopting a unique contact strategy around this powerful content.”
Panache will give away Sports sets in a daily prize draw and are also promoting a contest for the most creative sports board on Pinterest, where pinners have a chance to win a complete sports wardrobe.