Guido Campello, Cosabella’s VP Sales, Branding & Innovation, commented, “With BeachMint, we are bringing the fast-fashion tech world into the traditional fashion calendar. We wanted to be among the first to showcase how great products, seasonal collections and a new brand could be born and fully developed in the digital universe. BeachMint’s technological expertise, especially in gathering members’ preferences, made our partnership a natural choice as it allows us insight into our consumers’ needs as we create the product.”
Developed in close collaboration between BeachMint’s merchandising team and Cosabella’s designers, the IntiMint by Cosabella collection combines Italian design and construction expertise with an effortless California aesthetic. The collection will include a diverse assortment of fashion groups named for California locales as well as The Classics, a selection of perfectly timeless pieces that will remain constant with updates to colour and fabric seasonally. The IntiMint by Cosabella collection will be available exclusively on BeachMint’s intimate apparel website intiMINT.com.