Lead by enthusiastic and obsessed problem solvers, the world of lingerie is once again showing the rest of the fashion industry the way forward. Interfilière‘s material and colour trends are the icing on the cake, the part that is pure fun and entertainment. But we know that while women love all the decoration what really counts is good fit and comfort. And as customers display more and more fashion ‘savvy’ the challenges for the industry are enormous!
The market now demands super lightweight and super gorgeous… available in a wide range of sizes. This constant quest for originality goes hand in hand with craftsmanship. The vintage trend might be weakening but re-editions of iconic items such as Doreen, Glossy, Amourette, Cross Your Heart are proof that good fit and real corset skills are timeless.
The other big trend is the impact of beachwear on the lingerie market as the Sun Society develops and adds energy, fun, colour and merchandising ‘stories’. True, fit and comfort is still far from ideal in beachwear and there will be big challenges ahead as the fashion trendsetters exploit digital technology.