Eurovet is launching Riviera by CURVExpo, a “California Swimwear and Activewear Market Event” in partnership with ISAM, the International Swimwear and Activewear Market™. The show, created with the same idea as the Eurovet show Riviera by Mode City launched in September 2013 in Cannes, will take place on August 11th & 12th, 2014 in Huntington Beach, California.
Riviera by Mode City is a locally focused event dedicated to developing the Southern France and Italian Swimwear and Activewear markets, Riviera by CURVExpo™ will be focused on California, which is also one of the most strategic markets for the industry. The show will be held at the Hyatt Regency Beach Resort and Spa in Huntington Beach, California on August 11th & 12th, 2014, and the dates have been strategically chosen to be immediately after the New York market week, and before the Las Vegas Fashion Week. Riviera by CURVExpo™ will present a selection of 100 top Swimwear and Activewear brands to 200 of the most wanted stores from California.
Marie-Laure Bellon, CEO of Eurovet, explains: “Since we have acquired CURVExpo™ in April 2012, we are now closer to fulfilling the needs of the industry in North America. The success of this first Riviera in Cannes validated our strategy: acting globally and locally by gathering the industry at the most favorable time and place to conduct business.”
Pierre-Nicolas Hurstel, CEO of CURVExpo™, emphasizes: “We want to create an exceptionally focused event, organized to offer the best experience for both brands and attendees. We will offer all-inclusive contemporary booth packages, attractive travel incentives, complimentary food & beverage, exclusive fashion show all of that in an upscale setting. We will bring our organizational know-how and dedicated marketing platform system to this new exciting project”.