The British Fashion Council’s (BFC) international showcasing initiative LONDON show ROOMS is bringing a selection of British designers to Brazil. Supported by its global sponsor Farfetch, this new venture takes place today, Tuesday 12th November, just after São Paulo Fashion Week and Fashion Rio at Galeria Logo in São Paulo. The eight designers showcasing their SS14 collections within the showroom are Barbara Casasola, David Koma, Holly Fulton, Michael van der Ham, Nicholas Kirkwood, Richard Nicoll, Sophia Webster and Todd Lynn.
Having just celebrated its 5th anniversary and 30th showroom in Paris this season, LONDON show ROOMS currently travels to four key markets: Paris, New York, Los Angeles and Hong Kong. LONDON show ROOMS São Paulo is the next step to further elevating the profile of British designers, who were specifically selected for the Brazilian market.
Caroline Rush, CEO, commented, “We are thrilled to be able to bring LONDON show ROOMS to Brazil, a significant market that is growing and developing at a rapid pace and sees the consumer increasingly interested in global brands; and according to current growth figures from the Brazilian Ministry of Finance is on track to become the fourth largest economic power. This trip would not have been possible without the incredible support from Farfetch. I’d like to take this opportunity to thank Jose and his team for making this happen.”
Jose Neves, CEO and Founder of farfetch.com commented, “We are delighted to be the first global partner of LONDON show ROOMS, a dynamic initiative from the British Fashion Council. We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers – all with a unique view point on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”