Shock Absorber has launched a unique digital tool called the Bounce-o-meter to help women combat bounce, following a recent survey that revealed women’s breasts are holding them back from exercise. 1,000 active women across the UK were surveyed to uncover the barriers women face when exercising and participating in sport and the results revealed more than one third (37%) find the battle with their breasts too much to bear, citing breast bounce and discomfort as the primary reason they avoid exercise.
The Bounce-o-meter is a 3D visual demonstration of breast movement that allows women to adjust the breast size and level of activity for a clear representation of the impact their chosen exercise has on their breasts. Women can then easily find the best Shock Absorber sports bra for the chosen activity.
Martina Alexander, Marketing Manager at Shock Absorber, commented: “There is a real lack of understanding amongst exercising women when it comes to getting the right breast support. Many women are wearing a normal bra despite frequently experiencing breast bounce during exercise; the Bounce-o-meter is a step in the right direction to help educate women and demonstrate that wearing a Shock Absorber sports bra can reduce breast bounce and discomfort, allowing them to get the most out of their workout.”