Freya’s new status was decided upon by a panel of famous designers, style experts and media personalities from the worlds of TV, fashion and music, including Daisy Lowe and Julien Macdonald, who along with thousands of consumers based their decisions on brands that epitomise the meaning of cool. Freya was nominated against thousands of other brands but was the only large cup lingerie brand and the only lingerie brand available from a B to K cup to have been named a CoolBrand.
Ann-Marie Manley, Freya’s Head of Marketing said: “We are incredibly excited that Freya to has been named a CoolBrand and it’s a great honour that we’ve been recognised by some of the top names in the fashion industry. Before Freya, there really wasn’t a fashionable lingerie brand which catered up to a K cup giving women with a larger cup size a really fun and fashionable look, and Freya continuously provides this season after season. Being recognised for our style is fantastic as we constantly look at pushing the boundaries with the design of our collections through our choice of prints, colours and bra styles. Listening to feedback from our fans is incredibly important for us too, our fans are what make us cool.”