Sportswear brand Freya Active has revealed it has been selected as the exclusive sports bra brand to take part in Fitness of the Future. The event organised by Zest magazine is designed to showcase fitness trends of the future, and is being held on 21st September at London Dance Academy.
Freya Active will be present at Fitness of the Future in order to showcase its new AW13 sportswear and swimwear collections, including its new moulded sports bra in Hot Crimson. Freya Active’s bra fitting team will also be on hand to offer sports bra fittings, as well as give advice on why it’s so important to wear a properly fitted sports bra during exercise.
Ann-Marie Manley, Head of Marketing at Freya Active said: “We’re delighted that Freya Active to have been selected to take part in Fitness of the Future. We’re constantly pushing the boundaries of our sportswear further, not only through the design of our sports bras but also through the technology we use. Our sportswear is a huge focus for us over the next 12 months and we’ve got some incredible styles launching which we can’t wait for, so the Fitness of the Future event is a perfect event for us to be involved with.”