INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA® brand, has been announced as the headline sponsor of Moda Lingerie & Swimwear for the 5th consecutive season. With a key focus on the XTRA LIFE LYCRA® fibre brand, the team from INVISTA will be present at Moda, which will be held at Birmingham NEC from 11th – 13th August 2013.
Visitors will be able to visit the LYCRA® fibre information point, located at Hall 17-E8, and view exhibitions from brands such as Speedo, Freya, Anita and Miraclesuit who all use XTRA LIFE LYCRA® fibre in their swim collections, as well as receive advice on the LYCRA® fibre products available for different end-uses, sourcing and branding.
This year’s Moda is set to be an exciting one for INVISTA, as they will also be joining forces with Speedo to host a joint seminar in the Moda Retail Theatre to explain the amazing benefits of XTRA LIFE LYCRA® fibre in the new Speedo Sculpture Spring/Summer 2014 collection.
“We’re extremely proud to be sponsoring Moda once again, and as the UK’s national show for the intimate apparel and swimwear industries we feel it is the perfect fit for INVISTA and the XTRA LIFE LYCRA® fibre brand,” says Michele Duncan, INVISTA’s Marketing Account Manager.
The seminar will be hosted by Richard Ellis, International Business Development Manager for Speedo, Sian Jenkins, Commercial Brand Manager for Speedo and Michele Duncan, Marketing Account Manager for INVISTA, and will take place on Monday 12 August at 2.30pm.