Always standing out from the crowd and bang on trend every season, it is no surprise that Freya lingerie has received the coolest nomination around, given to the coolest brands of the year by CoolBrands.
Decided upon by a panel of the UK’s most influential and fashionable crowd, including Daisy Lowe, Julien Macdonald and Sadie Frost to name a few, Freya has been nominated by the CoolBrands expert council and thousands of consumers who base their decisions on a list of criteria which epitomise the meaning of cool.
Freya’s latest collections introduced for SS14 optimise the brands energetic and edgy style, embracing lively vibrant colours with a perfectly fitting finish. With brand new lingerie and swimwear collections such as Tropics, Flourish, Acapulco and Dreamer to name a few all receiving a fantastic reaction.
Ann Marie Manley, Freya’s Head of Marketing said: “To say we are excited about this nomination is an understatement! CoolBrands search out the nation’s coolest brands looking for the best style, innovation, originality, authenticity, desirability and uniqueness, it’s absolutely fantastic they’ve nominated Freya for having such attributes. Freya’s ahead of the curve and constantly pushes the boundaries, both with its unique style of collections as well as campaigns. Freya was the first lingerie brand to use Spotify, QR codes as well as aurasma and taking part in high profile events such as the Mobo Awards have added to our cool kudos. Most recently, we’ve seen just how stylish and cool Freya fans are with the launch of our Deco bra campaign 365 days of Deco, where we’ve seen every Freya fans style from around the world and nearly 50, 000 visits to our Deco micro-site www.freyadeco365.com”.