Brand ambassador Myleene Klass launched her first swimwear collection for Littlewoods yesterday at the Haymarket Hotel in London. After the success of her womenswear and lingerie lines for the online retailer, with the later being a sell out making her the fastest ever selling celebrity designer for the company, Gary Kibble, Retail Director at Littlewoods.com says “it is a natural progression for her to move into designing swimwear for us and we’re extremely excited to see the response from customers.”
The presenter and classical musician hosted a pool party and fashion show to showcase the 25 piece collection which includes bikinis, cover ups and dresses that go from beach to bar, designed to reflect and complement every woman’s shape. Bandeau styles, halter necklines, triangle cups and stylish cover ups come in block colours, leopard and retro Hawaiian prints, including of course an iconic white broderie anglais bikini, reminiscent of the one Myleene wore during her time on ‘I’m a Celebrity’.
Myleene said: “I’m so excited to launch my first swimwear collection for Littlewoods.com. After my ‘white bikini’, I’m forever asked to give away my bikini secrets so here goes. Swimwear that fits and flatters you like underwear does, is how to look and feel confident on holiday. Try one of my vibrant, eye catching bikinis in the privacy of your own home and you’ll see what I mean. I’ve modelled and work bikinis for my job for the last 12 years so trust me I know what works.. and THAT’S the Littlewoods touch!”
Prices range from £14 – £9, sizes from 6-20 and the collection is available now from Littlewoods.