One of mainland China’s best known brands, which blends an East-meets-West sense of style and luxury with cutting-edge innovation, opened last year in Hong Kong. Since 1993 Aimer as become one of the most famous brands and this new store opened on Parklane Shopper’s Boulevard in the Tsim Shat Sui district is flanked by some of the world’s best-known fashion labels. All of the brand’s own labels are available as well as numerous international brands, making it a one-stop shopping experience for customers of many age groups and styles. The two-storey building across nearly 280 sq m is one of Hong Kong’s largest standalone lingerie stores. The ground floor offers a dazzling range of mainstream products for men and women (underwear, bras, shaping and thermal underwear, sports underwear, loungewear, swimwear and accessories). The cleanly styled decor is in stark white with dark gray accents, contemporary but not cold and rounded interior walls undulate around the rim of the shop. A sweeping white staircase leads to the first floor, which hosts a spacious private shopping area with resting lounges for VIP customers.
111-181 Nathan Road, Tsim Sha Tsui, Hong Kong