Boux Avenue

Lingerie, swimwear and nightwear brand Boux Avenue, is supporting Graduate Fashion Week 2016 by sponsoring the Lingerie and Swimwear Award. Boux Avenue leapt on the lingerie scene in 2011 and…

Boux Avenue has announced the launch of its 2016 summer campaign, kicking off with a TV advert that will hit screens today. Showcasing items from the latest collection, the advert…

Boux Avenue, part of the Theo Paphitis Retail Group, reported today a like for like increase in sales of 8.3% across its 28 UK stores (total UK sales to year…

[youtube https://www.youtube.com/watch?v=yfeMDOPq1oo] Boux Avenue have kicked off the festive season in style with a new Christmas campaign which includes a TV advert as well as branded taxis and buses. Redesigned…

Lingerie, nightwear and swimwear brand, Boux Avenue, officially launched their flagship store in Oxford Street on 4th November, marking sensational growth with 28 stores since it was created in 2011.…

Boux Avenue has announced it will be opening a flagship store on Oxford Street this September/October, which is set to be a key location in the brand’s portfolio. Owned by…

Designed with luxury in mind, Boux Avenue’s new bridal collection features lace balconette bras, high waisted briefs and figure flattering basques with delicate embroidery in luxurious satins. Bras are available…

Following the success of Boux Avenue‘s Christmas TV advert in 2014, the brand has launched their Summer TV campaign set to hit the screens today. The summer advert entitled “Cool…

Boux Avenue’s summer party marked the launch of the brand’s Spring/Summer 2015 collections as well as delighting attendees with the first sneak peek of Autumn/Winter 2015. Press, guests and celebrities were joined by Boux…

Lingerie brand Boux Avenue boasts femininity with the new Spring 2015 campaign ‘Petal Power’. Inspired by the kitsch vintage theme, the lingerie range features a subtle colour palette of soft…

[youtube https://www.youtube.com/watch?v=cXw7tkGG1GM] Boux Avenue has announced the launch of their newest TV advert, set to hit screens today. Designed to raise awareness for the brand and its products in the…

Theo Paphitis celebrated the launch of his eighteenth UK Boux Avenue lingerie store by cutting the ribbon at White Rose Shopping Centre, Leeds. Crowds were queueing as the first 50…