Anita Active’s new sports bra DynamiX Star has been an unprecedented success with pre-orders completely exhausting planned stock levels. The September launch will go ahead as planned and stockists who…
Category:
Athleisure & Sportswear
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Currently ranked number three in the world, the England Netball team are fast becoming one of the nation’s favourite sports teams and whilst they already have a BT Sport Industry…
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Market research has indicated that the demand for crotch smoothing underwear is resoundingly present, with a huge 65% of women claiming they would be willing to purchase a camel toe…
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Anita has won the Red Dot Design Award 2014 for its dynamiX sports bra. Designer, Katrin Prillwitz, also designed their ‘Momentum’ sports bra which won the Award in 2011. The…
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The July 2014 Interfilière Paris trade show will welcome visitors into the world of textiles with a special focus on fibres, it was announced by Eurovet at a press conference in…
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Zoggs are pleased to announce the launch of AQUALAST, the first 100% Chlorine Resistant swimwear range with a Lifetime Guarantee. Offering exceptional elasticity along with fantastic shape retention and allowing…
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January saw the launch of the Panache #SupportEveryMove digital marketing campaign that focused around online platforms such as Spotify and Twitter. Utilised to support the award winning Panache Sports Bra, an…
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Sunday 16th February – Dr Pixie McKenna (famous for her Channel 4 show Embarrassing Bodies) made an exclusive this afternoon at national lingerie show, Moda in the NEC in Birmingham,…
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As official swim brand partner, Zoggs are proud to support once again the Swimathon in 2014 – the world’s biggest fundraising swim – by supplying swimming caps for every participant and promoting…
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Panache is launching a digital marketing campaign focused around Spotify for its award winning sports bra. The campaign aims to motivate women to improve their fitness and wellbeing by encouraging them…
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Featuring a secret protective moulded layer inside which helps to support, give shape and separate the breasts, Freya Active’s brand new sports bra has undergone ground breaking testing in breast…
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BeachMint and Cosabella announce today a long term partnership with the introduction of IntiMint by Cosabella, a new collection of lingerie, sleepwear, activewear and swimwear. Guido Campello, Cosabella’s VP Sales, Branding & Innovation,…
