This Friday we chat with Michelle Blenkinsopp-Guild, creator and founder of Shell Belle Couture: the luxurious and intricately detailed loungewear, underwear and lingerie label with a distinctive and arresting handwriting.…
Category:
Products
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Ballerina Hosiery has launched a fascinating new collection of crotchless tights, stockings and holdups. Called ‘Black Secret Prive’ the collection is available from UK distributors Alterego. Ballerina are one of…
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This Friday Underlines talks to Greg Taylor, a Sydney-based entrepreneur who founded the cult underwear brand, Step One in 2017. Greg turned Step One it into a publicly listed company…
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HJ Hall introduce key product updates to its underwear and thermal collections. Its latest product offering continues the brand’s dedication to experience, innovation and design creativity. HJ Hall continues to…
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The iconic Feathers plunge t-shirt bra by Natori has won thousands of followers around the world and from its remarkable creation as the original plunge bra to evolving into the…
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From 1-3 June 2024, the highly anticipated SwimShow trade show will return to the Miami Beach Convention Centre for Miami Swim Week, staged one full month earlier than previous events.…
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RHEON LABS® x adidas launch hi-tech sports bra, backed by research into running pain for 72% of women
by Underlinesadidas have partnered with masters in ‘reactivewear’ engineering, Rheon Labs to launch the new era of hi-tech sports bras which empowers women to experience sport without restraint – as research shows 72% of…
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Lingerie experts, Bravado Designs, are thrilled to welcome the new Scoop neck maternity and nursing bra, a truly thoughtful and adaptive style, uniquely designed to hold and mould a mother’s…
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WUKA, creators of the UK’s first period pants that completely replaced pads and tampons, is once again rewriting the rules when it comes to comfort, style, confidence, and protection during…
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This Friday we chat with Kimmay Caldwell, a multi-tasker par extraordinaire: bra fitter, media owner and media personality and educator – her vast experience and knowledge spans from bra fitting…
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Bemberg™, the renowned brand of cupro fibre by Asahi Kasei Corporation, Japan, proudly announces its collaboration with leading luxury couture label Anita Dongre to unveil the exquisite ‘Azure’ collection. This collection represents…
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At the Best Boutique Brand Awards 2024, Anita Active was named Best Selling Sports Bra brand in all participating countries for the fourth year in a row. In the specialist…
