Following a resounding success last autumn, Simone Pérèle’s Best Dressed Windows competition returns to the UK for its second year running.
Fantasme by Simone Perele
Simone Pérèle stockists across the country are invited to celebrate the new autumn/winter season by showcasing their skills with an enticing display that will lure shoppers in for a closer look at their Simone Pérèle collection. The winner will bag a 3-night trip for two to Paris, including tickets to Salon International de la Lingerie, taking place from 16 – 18 January 2027.
“Displays need not be elaborate, and you don’t need a lot of stock to do it either,” states Dina Akhmerova, UK Senior Sales and Operations Manager at Simone Pérèle. “We, and the independent industry judges, are simply keen to see how our
valued customers bring to life what Simone Pérèle means to their shoppers, using our great new AW26 range and our AW26 theme, “Grande Amor”, or by using their bestselling products from our popular permanent collection.”
Beating off some stiff competition, last year’s winner, Maison Six of Oakham, clinched the prize with a display that judges felt was: “an exceptional use of window space, attractively and enticingly displayed and really creating a concept with accessories and ultra-femininity, true to the Simone Pérèle brand”.
The UK competition will run throughout September, and boutiques can enter by simply sending a photo or video of their window display to Simone Pérèle. For more information, competition criteria and entry details, please contact the PR team at SimonePerele@upshotpr.co.uk.
