MarediModa – which since 2002, with its main trade show in Cannes (and then in Miami and London), has been promoting and protecting European collections of fabrics and accessories for beachwear, underwear, and athleisure of controlled origin – will once again be present at Milano Unica, from January 20 to 22, with a selection of companies from its circuit in a dedicated area and an external route.
The Milanese trade show, now the absolute benchmark in high-end textiles, shares MarediModa’s vision in supporting and promoting the European sector which, despite the ongoing downturn, represents the only possible solution for imagining a brighter, revolutionary future with ethics at its core. Now in its 42nd edition, with a roster of over 700 exhibitors, more than half of whom are Italian, Milano Unica has established itself in recent years as the leading event in the premium segment, combining the most qualified offerings with modern and functional services.
The LYCRA Company will once again be present in its dual role as Official Partner of MarediModa and global leader in high-tech fibres and fashion solutions for various clothing segments. The global player has once again chosen the Milanese event as the stage to present its latest developments using renewable LYCRA® EcoMade fibre produced partly from plant-based raw materials. This revolutionary solution guarantees the same performance as the original fibre with a reduced environmental impact and will be the star of the innovative high-tech fashion garments on display in The LYCRA Company space, designed by Arena and Carvico.
