Belle Lingerie, a leading online retailer of women’s lingerie, swimwear, and nightwear, proudly celebrates its 20th anniversary. Since its founding in 2005, by Janine Dutton, the company has empowered women across the UK and beyond to feel confident, supported, and beautiful — no matter their shape, style, or size.
The Belle Lingerie Team
From humble beginnings as a small family-run business in West Yorkshire, Belle Lingerie has grown into one of the UK’s most trusted e-commerce lingerie retailers. With an ‘Excellent’ 4.8-star rating on Trustpilot, the brand has earned a reputation for outstanding customer service, fast delivery, and a genuine passion for helping women find their perfect fit.
Reaching our 20th anniversary is a huge milestone for Belle Lingerie. We’ve built our success on understanding real women — their needs, their bodies, and their desire to feel confident in what they wear every day. For the remainder of the decade, we’re focused on continuing to offer excellent quality products and investing in staff training to maintain our excellent customer service score. We make beautiful lingerie accessible to everyone, with the best possible shopping experience.”
Adam Dutton-Sinclair, Managing Director & CEO of Belle Lingerie
Belle Lingerie stocks an extensive range of leading lingerie and swimwear brands, including Panache, Curvy Kate, Freya, Fantasie, Elomi, Pour Moi, PrimaDonna, and Triumph, among others. From everyday comfort and supportive fits to luxury designs and stylish swimwear, Belle Lingerie offers something for every woman and every occasion.
To mark this special milestone, Belle Lingerie is celebrating with an exclusive 20% off select lines between 10th – 19th October 2025 — a thank-you to its loyal customers for two decades of continued support and confidence in the brand.
Customer Service
Customer Service
