This holiday season, Eberjey is opening a haven of softness and serenity at Selfridges London, with the launch of its Christmas Pyjama Pop-Up in The Body Studio on the 2nd floor. Opening Wednesday 12th November and running until the January 2026, the pop-up celebrates the joy of togetherness, comfort, and timeless style. For the first time in the UK, Eberjey unveils its matching family pyjamas for her, him, children, and even your pets. On offer is a playful selection of festive prints, including a charming red nutcracker, ski-chalet, holiday dogs and forest pine.
We’re delighted to bring the world of Eberjey gifting to Selfridges for the holidays, in a space thoughtfully designed with our New York-based architect to evoke softness, serenity, and a little magic. It’s a festive moment to celebrate comfort, connection, and matching pyjamas for the whole family — pets included.”
Lucy Osborne, Eberjey sales representative
Also debuting in the pop-up is Eberjey’s much-anticipated washable luxury silk collection, available in a chic pine and ivory stripe. Families can also rejoice as Eberjey’s children’s range (ages 2–9) arrives in London for the very first time. Colours range from holly red, navy, and forest green.
To complete the ultimate cosy season edit, the pop-up features sherpa slippers, plush waffle dressing gowns in taupe, and chocolate-brown boucle hoodies and joggers. Perfect for gifting or unwinding in style.
Amid the festive rush of Oxford Street, the Eberjey pop-up offers a moment of calm among the chaos, where softness meets beauty, and every piece is designed to create moments that last. Collection also available from www.eberjey.com.
