In response to growing consumer demand, Simone Pérèle presents its latest shapewear collection – STORY. The collection build on the brand’s current shape and basics offering as it brings more targeted shaping and clean-cut finishes for perfect invisibility.
Additionally Simone Pérèle has launched a new support ranking system that they will use across all their shapewear lines to help customers make a more informed choice with one cross for smoothing, two crosses for shaping and three crosses for sculpting. The Essentiel range is smoothing whilst the Subtile, Story and new swimwear collection, Pretty, all fall into the shaping category.
At Simone Pérèle we believe in listening to our customers and understanding what they want from their lingerie. We have thrived for more than 75 years by adapting to each generation of women. Innovating and designing for their needs but without sacrificing our core founding principle, which is that a woman should never have to choose between being comfortable and feeling beautiful.
STORY is just such a line. It offers medium support and shaping, defines curves and helps the wearer to feel her best while ensuring that she is so comfortable, that she may even forget that she’s wearing underwear! The products build on our current SUBTILE and ESSENTIEL ranges with more targeted support and the ranges have been designed to mix and match.”
Dinara Akhmerova, Senior Operations Manager, Simone Pérèle UK & Ireland.
The new STORY collection include high waist shaper brief and thong, shaper bodysuit, shaper shorts, shaper pants bodysuit and control brief ranging RRP from £45 to £100.
