A further step towards a Circular Economy for the textile industry has been made by two leading companies that have been investing in responsible innovation for years – ROICA™ by Asahi Kasei, a pioneer in premium stretch yarns, and TENCEL™ by Lenzing AG, a leader in wood-based cellulosic textile fibres – have announced a landmark partnership to introduce a new concept of sustainable and circular-driven textiles.
Fabric by Brugnoli
ROICA™ and TENCEL™ together after extensive years of R&D, are able to offer contemporary, responsible, quality, and performing fibres for a new generation of design, used across the collections of both partners; either fabric manufacturers or brands. ROICA™ continues to redefine the standards of contemporary fashion, intertwining elegance with responsible consciousness towards a future where fashion and sustainability coexist in harmony, with a focus on more sustainable stretch yarns that match the customer’s desires and needs. Clothes and fabrics made with ROICA™ V550 inside keep their shape and colour whilst also being highly eco-responsible. Lenzing AG, with its flagship brand for textiles: TENCEL™ Lyocell and TENCEL™ Modal, found in the collections of many leading designers and renowned brands and retailers, is able to offer fibres made from controlled or certified sourced natural raw material wood, refined to maximize resource efficiency and minimize environmental impact.
This partnership sets new benchmarks for sustainability, performance and design in textiles, aligning with global demands for environmentally responsible manufacturing, marking a significant advancement in textile technology and demonstrates the companies’ shared commitment to the circular economy bringing an innovative textile concept designed for the future. The collaboration between ROICA™ and TENCEL™ is a testament to the power of partnership in driving innovation and sustainability in the textile industry. It showcases a shared commitment to reducing environmental impact, enhancing fabric performance, and leading the way towards a more sustainable and circular future.
By joining forces with Lenzing AG and integrating TENCEL™ fibers with our ROICA™ V550, we are not just creating textiles; we are crafting an additional choice for the future of sustainable fashion. Our combined efforts will lead to the development of fabrics that not only excel in performance and aesthetics but also significantly contribute to a more sustainable planet.”
Mr. Shinohe Hiroaki, Chief Marketing Officer of ROICA Europe at Asahi Kasei
This partnership embodies our shared vision of a more sustainable textile industry. TENCEL™’s fibers recycling potential, combined with ROICA™’s innovative stretch degradable technology, will set a new standard for responsible textiles, offering brands and consumers alike a more close to circular approach solution.”
Mr. Carlo Covini, Business Development Italy & Switzerland at Lenzing Italy
During Performance Days, Brugnoli is introducing YOGATIME a line made by three new articles featuring these 2 very special yarns that can be clear and fact supported about their end of life.These innovative fabrics combine TENCEL™ Modal and the premium degradable stretch ROICA ™V550
