MOVE|LOVE|LIVE: A truly ground -breaking editorial shoot conceived by our US correspondent, Asi Efros: a celebration and ode to movement and being our best selves with Asi herself as one of the models!
MOVEMENT IS LOVE – It’s a passionate desire to free the body from pain and stagnation. Movement transports us to a world of vital energy, happiness, and exhilaration.
MOVEMENT IS LIFE – From the very first breath we take until our last, we evolve through the act of movement. We walk, run, jump, dance, hug, make love, stretch, and strengthen our bodies. The more we move, the longer we feel effervescent at any age. Asi Efros
Embrago
Embrago
Embrago
Embrago
Amour Caché
Amour Caché
Amour Caché
Asi and Micki Weiner modelled, and Asi says:
This editorial feature is an ode to movement, women, and our next-to-the-skin layers, inspiring us to flow through life with strength, grace, and ease. They support and protect us every step of the way. To showcase the bodies and garments in motion and in the most truthful and powerful way, we employed the expressive genre of black-and-white photography.
Ana Ono
Ana Ono
Ana Ono
We also chose not to invite professional models. Micki Weiner and I are regular women. What unites us is a passion for life, a love for movement, and a deep appreciation for what we wear on our bodies. We strongly believe that when brands and retailers invite women of all ages and body types into their visual spaces, help them feel seen, and empower them to be their best selves, those women become their most loyal supporters. Asi Efros
Evelyn And Bobbie
Adrina Dietra
Adrina Dietra
Credits:
Brands: Adrina Dietra, Amour Caché, Ana Ono, Embrago, Evelyn and Bobbie
Asi Efros: model, creative director, stylist, writer, intimate apparel expert
Micki Weiner: model, Broadway performer, actor, Founder of Petal & Ash
Photography: Michael Goldman
Hair: Katie Marie Rote
Makeup: Chris Lanston
