‘The Touch of Luxury’ is a tribute to timeless style, the power of femininity, the clarity and quite aesthetics of design and the luxury of feeling good in your skin and is the theme for Hanro’s celebrations in 2024 of its 140th anniversary. In natural materials, the finest fabrics, exclusive finishing, the best workmanship and comfortable cuts are the criteria for the new AW2024 collection aiming to create the icons of the future.
Our products are luxury basics that stand for premium quality and timeless style. Anyone who has ever worn Hanro underwear immediately recognises the difference and no longer wants to do without this incomparable feeling. Timeless design, a sense of well-being and high quality are the pillars of our 140-year success story. Building on this, we now need to set the course for the future.”
Stephan Hohmann. MD of Hanro
The highlight of the new AW2024 collection is the limited Capsule de Luxe ‘Parisian Nights’ in exclusive styles that offer incomparable style and value in an ear of refined elegance and sophisticated design.
Marlene (homage to Marlene Dietrich) offers full lace lingerie with fashionable bralette, brazilian and panty with semi-transparent kimono, exclusive Tencel modal silk shirts and luxurious styles for sleeping, lounging or r-t-w. Anais is a sensual new lingerie line with soft lace galloon in lined bralette, full lace mini and midi briefs.
The elegant bestseller, Grand Central, in micromodal silk blend is seen in Capsule de Luxe with bestselling big shirt in all-over silk. Alongisde ‘Favourites’ the elegant premium loungewear line in fine velvet made of cotton-modal blend in striking blazer and dress you can find a capsule range of accessories – hats in wool and cashmere blend and scarf with semi-transparent burnout fabric with silk trim.