The Italian Fair, MaredaMare, which is growing in international status, is already sold out in the venue – the pavilions of the Fortezza in Florence. A new event – Fuordacqua – makes its debut (the off show that will bring beachwear around the city).
2023 marks the 16th edition (22-24 July) of this renowned event and this year promises an even wider and more modern formula. There will be an array of events and shows revolving around the fair, highlighting its importance in innovation and internationalisation. Year on year there has been increases in important overseas buyers who come to see over 230 collections, from the biggest and most established brands to the coolest startups.
There are no reasons to stay at home or in the store because those who love their work and want to grow must come to Florence. Here the new trends are born, here the whole international beachwear sector is found. There is no other event that can offer such a wide and qualified overview, in a cool and informal format. Those who love us, follow us.”
Alessandro Legnaioli, President of Underbeach (organisers MaredaMare)
Raffaella Pertrossi, General Manager of the Show further added:
Dotting Florence with quality events during Maredamare has always been our goal without taking away space, indeed valuing the most concrete and linked moment to work at the fair. Starting from this edition, the most beautiful locations of the city will animate and host events and parades connected to the salon with an even more relaxed and convivial tone. We are sure people will like it.”
