MAKE IT YOUR WORLD
Hamburg fashion company, Lascana, is focussing on modern femininity in its S/S campaign – the brand is once again making star presenter Victoria Swarovski the face of the campaign after the successful collaboration in 2022. With the current campaign slogan “MAKE IT YOUR WORLD” Lascana is developing its brand philosophy by including women at different phrases of their life.
The new multi-channel campaign was produced in Cape Town with Serviceplan creative agency and film production company, Markenfilm. Across the four visualised campaign stories, the fashion company stages its fashion styles as companions in positive emotional worlds relating to friendship, love and the mother-daughter relationship.
Sarah Rissen, Head of Multi-Channel Marketing at Lascana commented:
With our new campaign, Lascana wants to convey a self-determined attitude to life that an individual look can express. This is how we create our way of being a fashion brand that focuses on the different facets of a woman. Our campaign slogan ‘MAKE IT YOUR WORLD’ is an important milestone. We want to show our customers – Life isn’t just perfect and glamorous – it is multifaceted and it’s worth going your own way.”
